Equalizing Music: Fostering Female, LGBT+ and Non-binary Talent In Electronic Music

Smirnoff has called for female, LGBT+ and non-binary DJs to apply to a masterclass held in Dublin called Equalizing Music.

A person with brown hair tied up in a pony tail wears a blue jacket and an adidas red shirt and looks off to the left.
Image Source: ELLLL is the pseudonym of Ellen King, a producer based in Cork City, Ireland.

Smirnoff’s Equalizing Music Dublin is the follow up to Smirnoff’s Move the Needle, which saw the stories of Ireland’s leading female electronic music talent told in an inspirational mini-documentary and introduced more than 100 women to the basics of DJ and production skills in free workshops across Ireland and Northern Ireland in the summer of 2017.

According to music heavyweights THUMP, female, transgender and non-binary people made up 17% of headliners in 2016 at electronic music festivals around the world. This percentage is far from gender parity. On International Women’s Day in March, Smirnoff pledged to to double the number of female, LGBT+ and non-binary headliners at electronic music festivals by 2020.

As part of its commitment, Smirnoff has called for up-and-coming electronic DJs and musicians to apply to take part in Equalizing Music, a professional masterclass weekend in Dublin on December 8th & 9th.

Smirnoff Equalizing Music advertisement poster.

Fifteen budding DJs and producers will be selected by an industry panel to attend the two-day event that will feature talks, workshops and networking opportunities with eight leading musicians from Ireland and around the world to help foster talent in electronic music.

If you think you’d like to take part, complete this questionnaire. Entries close at 5pm on Monday, 6th November.

UMFANG (Discwoman / Technicolour) and ELLLL (Gash Collective) are keynote speakers at Smirnoff Equalizing Music Dublin. They will headline an Equalizing Music showcase gig at Wah Wah Club on Saturday, 9th December.

A person stands facing the camera wearing white pants and a red shirt with a blue denim jacket, head angled to the left.
Discwoman co-founder UMFANG was born in the Bronx, grew up in Kansas and has been living in Brooklyn in the USA since 2010.

Discwoman co-founder UMFANG holds the monthly residency Technofeminism at Bossa Nova Civic Club focusing on emerging local talent and an affection for vinyl. Recently she has played break out parties Sustain Release, Fine Time LA, and a 7-hour open to close set at Hot Mass in Pittsburgh. Her amorphous polyrhythmic techno productions have been released by 1080p, videogamemusic, and Phinery.

A person with brown hair tied up in a pony tail wears a blue jacket and an adidas red shirt and looks off to the left.
ELLLL is the pseudonym of Ellen King, a producer based in Cork City, Ireland.

ELLLL’s music utilises heavily manipulated samples, resonant beats and dark textures, whilst also drawing influence from drone and noise crossed with vigorous techno leanings. The result is a immersive narrative that pummels the listener.

Other speakers at the Equalizing Music masterclass include Sorca McGrath (SHIPS) and Saoirse, with more be announced over the coming weeks. They will give talks and workshops on a range of topics from production skills, to mastering your creative process and getting ahead in the industry.

“Ultimately we want to help them take the next step in their music careers. These are the people we want to see headlining electronic music festivals by 2020.” – Sam Salameh, Head of SMIRNOFF Europe.

Hopeful attendees are invited to apply by answering a short questionnaire via SMIRNOFF Ireland’s Facebook page about their music experience and to submit a piece of original work like a mix or a track that they have produced. The closing date for entries is Monday, November 6th and the 15 selected will be notified by Friday, November 17th.

About SMIRNOFF

The SMIRNOFF brand is the world’s number-one selling premium spirit and the top-selling vodka by volume and traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

SMIRNOFF reminds music fans to pace themselves and drink responsibly. To learn more, visit drink aware.ie

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