Pro-football Adonis, Cristiano Ronaldo stripped to his skivvies and got rainbow blasted in a new photoshoot for his brand, CR7 Underwear.

The perfectly chiselled Real Madrid captain posed for the Colour Splash campaign from his CR7 Underwear.

Ronaldo says, “The campaign was inspired by the way we design the collection. The trunk is my favourite style. Each season we start with a plain white trunk as a blank canvas and then add the colour and design elements from there, as I feel like a splash of colour is really important to create a bold and stylish look.

“I wanted to bring this process to life with the campaign, so we used my body as the blank canvas! It was a lot of fun and a totally new experience for me.”

See some of the highlights from the shoot below: