Heineken Beer yesterday launched an Instagram campaign that will let you show your LGBT pride through a few likes on a newsfeed.

The initiative, called #LikeToLove features six photos of proud gay, lesbian, bi and trans couples – when “liked” they will form a virtual Pride flag on the users news feed.

The beer brand says all the couples in this campaign are real life couples. Hats off to Heineken for coming up with this awesome viral campaign! They aren’t the only big brand to show their support for LGBT Pride month.

Earlier this month, YouTube launched their annual themed Pride campaign. This year the campaign, called #ProudToPlay focused on gay athletes.