Member of the European Parliament and gay rights activist, Michael Cashman, cuts up his VISA card to protest the company’s sponsership of the Sochi Winter Olympics.

During a session of parliament last week, Cashman spoke passionately about the discrimination against the LGBT community in Russia and condemned sponsors McDonalds, Coca-Cola and Visa for supporting the games.

He said, “The discrimination, violence and human rights attack by Putin are entirely unacceptable. Attacks on lesbian, gay, bisexual and trans people are equally unacceptable. I trust the athletes to speak out in Sochi, but I condemn sponsors like McDonald’s, Coca-Cola and Visa for their continued support of the Games. I will boycott the sponsors, starting now, with Visa. Madame President, not in my name!”

Watch below.