An ad for a fibre supplement specially marketed at gay men, tackles something that’s rarely talked about in the bedroom, and has hot model Max Emerson in an embarassing messy sex situation.

The creators of Pure for Men are aiming to eradicate the embarassment of messy anal sex. These nifty little capsules contain Chia, Flaxseed and Psyllium a fibre concoction that passes through your digestive tract, binding to food particles and any waste left along the way. The makers say the process “is a lot like a soft sponge cleaning up behind your meals, providing an excellent medium to help maintain the flow of elimination and keep your runway ‘clear for takeoff’.”

What we’re liking most about Pure for Men, however, is their tongue-in-cheek new ad campaign ‘Avoiding A Bottom Disaster’, which features two hot guys, one messy situation, and a bossy bottom.

Watch it here!