Condom manufacturers, Durex have a very special request just in time for World Aids Day – they want an official condom emoji added to every phone on the planet.

With an ever growing library of emojis, young people are using them more and more while discussing sex over texts. In their new campaign, Durex explain that there is a million and one ways to express having sex …

Right? But why no emoji for a condom?

Durex hope to remedy this situation but starting the #CondomEmoji campaign. They want Twitter users to use the hashtag in hopes Emoji creators will take notice, and add it to their next Emoji update in time for World Aids Day on December 1st.

A genius marketing campaign, and a worthy cause.

Check out their promo video below: