Two of the most legendary queer icons have officially come together to release the Pride collection to end all other Pride collections. ‘Chersace’ is the lovechild of self-proclaimed champions of the LGBTQ+ community Cher and Donatella Versace, who launched the collection on June 7.
They announced ‘Chersace’ through Cher’s Instagram account, with actor Jacob Hurley Bongiovi narrating a camp rendition of Romeo and Juliet‘s monologue. “Both alike in diva energy,” he says. “In Pride Month, where we celebrate the scene. From long-held friendships to new love and unity, where Cher and Versace make Chersace.”
The limited collection will sell socks, a baseball cap and a black t-shirt. The Pride collection is unique from other Versace pieces because of its distinguished rainbow-coloured Medusa logo with the name ‘Chersace’ boldly printed across the chest. The most expensive piece in the collection is a US exclusive diamante embellished version of the top. It retails for €3,200 – but did we mention it’s signed by both Cher and Donatella themselves?
Speaking at a press release, Cher said, “Donatella and I have always been good friends. It seemed fair that our very first collaboration is about LGBTQ Pride and celebrates a community that means so much to both of us. We wanted to create a fun collection to support a good cause and we hope you enjoy it.”
A percentage of proceeds from the sales will be going towards Gender Spectrum, an LGBTQ+ charity that works to create gender-sensitive and inclusive environments for all children and teens. Donatella released a statement expressing her excitement to be working alongside an LGBTQ+ charity: “I’m delighted that we can support such a brilliant charity that has such a positive impact, particularly on young people.”
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Cher has had a long-standing relationship with the LGBTQ+ community and played a vital role in bringing queer pop culture into the mainstream, being noted for hiring drag queens to perform alongside her in a 1979 Las Vegas show. It’s no surprise the singer has since curated a loyal following of LGBTQ+ folks.
The work of Gender Spectrum is of particular significance to Cher, whose first child Chaz began transitioning in 2008.
For Donatella Versace, the path to being a gay icon was practically set out for her. At age 11, her brother Gianni Versace and the founder of the Versace brand told her he was gay. She later moved to Milan to live with him, frequenting gay nightclubs while he was alive.
Shop the Chersace Pride collection on Versace’s website.
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