Atari, the most popular games company of the early 1980s, has announced plans to release an “LGBT-themed social sim game” called Pridefest for Android and iOs devices.

In the game, the player must organise and instigate a Pride parade. Players will be able to build floats and decorate their town with myriad rainbow-coloured decorations, all with the goal of keeping their city happy. And avoiding everyone dying from alcohol-poisoning.

“We are excited to be developing Atari’s first LGBT-themed game that will give players of all backgrounds the chance to play a fun and unique game that represents a passionate cause,” said Todd Shallbetter, Chief Operating Officer, Atari Inc in a press release circulated to media outlets today.

“We will continue offering a variety of games that are inclusive for all Atari fans and Pridefest is another example of how we are doing that.”

Atari recently sponsored GaymerX Con, a convention where LGBT gamers and developers come together to celebrate queer gaming culture.

“Gaming is the largest entertainment sector in the world, and Atari is one of the most recognizable and iconic brands. To have them support our conference and cause, as well as bring an LGBTQ-themed game to market is a huge step toward equality in gaming,” said Matt Conn, founder of GaymerX.

“It’s extremely important that we see these large publishers like Atari stepping up to the plate, and I’m excited that they have the courage to take the first step in supporting the community.”

It is yet to be seen if Pridefest will be as successful as Kim Kardashian: Hollywood, a lifestyle simulator on track to generate up to $85M for its titular celeb.

Pridefest is out sometime this year.