Robbie Williams, latest celebrity on the conveyer belt of the X Factor judging panel, is not known for his subtlety to say the least, so it’s no surprise he failed to think before deadnaming a potential contestant.

Felix Shepard, a 20 year-old Birmingham man auditioned in front of the judges, receiving a standing ovation from the audience for his performance of ‘All I Want’ by Kodaline. He went on to tell the panel he was studying a degree in songwriting and had auditioned “to prove to people that I’m more than just a transgender guy. We can be, kind of, overlooked, I suppose.”

With a total lack of tact, Robbie asked “So when you were born, what was your name?”, deadnaming the contestant. Deadnaming is the term given when a trans person is called by their birth name when they no longer use it. Forcing Felix to announce his name previous to transitioning in front of an audience of millions is both dangerous and demeaning.

After Shepard answered, Robbie then asked “So when did you know you were Felix?”, his attempt at seeming to be ‘accepting’ merely showing his ignorance. This was, by the way, the very first thing Robbie asked the contestant.

Viewers were quick to point out how inappropriate the questions were, pointing out there was still a long way to go in terms of education about the experiences of trans people.

https://twitter.com/imonemorequeer/status/1038519808717991936

Although Felix himself seemed calm, and later tweeted he was not offended by the question, to normalise deadnaming on primetime television is far from acceptable.

I just wanted to say that I was in no way offended by Robbie’s question but, I do realise everyone is different!
Thanks for all the support 💜

— Felix (@itisfelixx) September 9, 2018

Trans people obviously have very personal views on deadnaming, both as an action and as a concept. No matter if cis or trans, the name a person gives is the name they are and wish to be called by. For a celebrity of the stature of Williams to bluntly ask for another in order to play into a ratings grabbing narrative of X Factor’s ‘accepting’ attitude, particularly in the wake of playing down the lesbianism of past finalist Sara Aalto, is more than a little tone deaf.

https://twitter.com/alex_staddon/status/1038519562638172162