In a world when gay simply meant ‘joyful’, and consumers were oblivious to homoeroticism, these super-camp advertisements were the norm. Here’s our top ten unintentionally gay ads from yesteryear.

You wouldn’t see these in today’s newspapers!

Specialising in cucumbers and courgettes, we assume.

We’re sending a pack to the Iona Institute.

Is that can in your hand – or are you just happy to see me?

Move over L’Oreal!

Don’t mind if we do!

We think that it is pretty obvious who is getting into his skimpys…

The Gay Agenda is real.

That’s one way to tackle the water charges!

We’re not entirely sure what this is an ad for…

Give and take? We love a nice table-topping!