Upworthy took to the streets of New Orleans to ask men what they think feminism means and ultimately if they would consider themselves feminists.

While initially reluctant to label themselves “the F word’, when they actually thought about what the word essentially means – to quote author Chimimanda Ngozi Adichie – “a person who believes in the social, political and economic equality of the sexes,” they realised that they were feminists all along.

Watch the video below: