Doritos have released limited edition rainbow-coloured Doritos, available only to donors of the ‘It Gets Better’ campaign.
The colourful crisps are exclusively available to those donating $10 or more to the It Gets Better Project, a non-profit organisation dedicated to helping LGBT teens. Consumers donating online can expect to receive their Doritos in the post.
Those who donate are being encouraged to share messages of hope and inspiration using the hashtag ‘boldandbetter’, reports ABC News.
Ram Krishnan, Doritos chief marketing officer, said in a press release that Doritos Rainbows would bring “an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
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