German Magazine Prints With HIV Positive Blood

vangardist hiv magazine

A German magazine has released a once off magazine issue printed entirely with ink infused with HIV Positive blood to break the social stigma of HIV.


Men’s magazine Vangardist hopes to end the social stigma surrounding HIV by printing with ink made from HIV Positive blood.

hiv magazine

3,000 copies of the spring issue have been printed with ink infused blood donated by three people with HIV. The issue has been mailed to subscribers and will be available on newsstands and online starting next week, meanwhile 15,000 issues have been printed with traditional ink.

In accordance with strict safety controls, the magazine carries no risk of infection, according to the agency.

hiv ink magazine

“With this unique project, we want to create a response in a heartbeat by transforming the media into the very root of the stigma itself – by printing every word, line, picture and page of the magazine with blood from HIV+ people,” Saatchi & Saatchi Executive Creative Director Jason Romeyko said in a press release. “By holding the issue, readers are immediately breaking the taboo.”


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