The openly gay act, who have sold over 50 million records worldwide, will perform in the in the midst of the fourth annual Prague Pride, marked by over 100 social and political events that will be happening from August 11 through 17 under the theme ‘East Meets West‘.

Earlier this year, Pet Shop Boys sampled a gay rights speech by Irish drag queen Panti Bliss on their non-album track ‘The Best Gay Possible’, which they uploaded to SoundCloud. The band excited fans last year with the news that they planned to record a trilogy of albums with Madonna’s Confessions on a Dancefloor producer Stuart Price.

Willem van de Bas, a representative for Prague Pride, explained, “Prague serves as a bridge between the east and west because even though it’s a former communist bloc country, Prague is still one of the most liberal cities of the region”.

While the Czech Republic is considered to be the most LGBT-tolerant post-communist country, Prague Pride’s agenda with this years events is “to support LGBT communities of eastern countries where gay prides or similar public events are prohibited”.

Van de Bas added, “This year Prague Pride organisers have decided to invite gays and lesbians from eastern countries where the local regime and conservatism doesn’t respect their rights. People from the east can go to LGBT Avatars website to find an avatar to represent them at the parade. Through a mobile app, the avatar will stream live pictures, videos and messages to them”.

In 2006, the government legalised registered partnerships for same-sex couples, and later in 2009 passed an anti-discrimination law based on sexual orientation.

Watch Pet Shop Boys latest single ‘Thursday’ Featuring Example from the number one album Electric below.