Russian politican Vitaly Milonov has called for the ban of Mattel’s line of gender-neutral dolls called “Creatable World”.

As the “world’s first gender-neutral doll,” Mattel hopes this newest product will redefine preconceived notions of who gets to play with what kind of toys and help in the erasure of traditional gender norms.

The dolls which come in a variety of skin tones all come with both short hair and long hair wigs, six items of clothing, three pairs of shoes and two accessories which span the full gender presentation spectrum, a significant leap from the company’s famous white and blonde Barbie.

In response to this, Russian politician Vitaly Milonov has called for the ban of what he calls “freak dolls”.

Milonav said he is planning on speaking with the Russian Industry and Trade Ministry to ban the importation of the dolls.

He told Moskva News Agency: “They must be officially banned from import as freak dolls.

“These dolls are the manifestation of an intolerant attitude toward people with genetic deformities, because a doll without gender is a person without gender – a sick person.”

Milonov added that anyone selling the Mattel dolls will be arrested, and those who gave information on where they were being sold “will receive a badge or something”.

Vitaly Milonov is well known for his anti-LGBT+ views. He was the main sponsor of the 2013 law banning gay propaganda to minors.

The infamous “propaganda law” prevents positive representation of LGBT+ people and communities on any media platform. The Russian government says that it protects children from “unconventional” identities.

In July this year, Russia used the law in an attempt to remove two teenage boys from a same-sex couple who legally adopted their sons in 2010.

It is feared that if the couple are found guilty that their marriage will be annulled and they would be permanently separated from their children.

The couple and their children have fled Russia and are now seeking refuge in the United States.