Tinder is set to add paid for features this November, with the introduction of premium accounts.
Tinder CEO Sean Rad spoke to Forbes about Tinder’s new features, but assures users that this monetisation of the app will have no affect on the current service provided to free users. Instead, people who opt for premium will be able to access features that “users have been begging for,” Rad told Forbes. “They will offer so much value we think users are willing to pay for them,” he added.
While Rad remained tight lipped on what the new features might be, rumour has it that Tinder will expand its matching radius and accommodated for users travelling abroad. It is not yet determined how much Tinder will charge for access to premium features.
First introduced in 2012, Tinder is one of the most widely used dating services and more recently has become hugely popular among the LGBT community too. The app lets users create accounts that are synced with their Facebook profiles, pulling the likes of pictures and interests based on ‘liked’ pages. With GPS technology, Tinder then shows you singles nearby. Like the person? Swipe right. Not your type? Swipe left. If two people swipe right on eachother, they get matched and a chat box will open up.
With an average of 15 million matches made daily, it’s not surprising that creators now want to cash in on their million (or more likely, multi-billion) dollar idea.
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