Drag icon Conchita Wurst announced as Baileys Eurovision ambassador

This year's Eurovision will have an extra load of glamour as the song contest's partner Baileys has just announced Conchita Wurst as its treat ambassador.

Conchita Wurst posing with Baileys drinks.

With the Eurovision fast approaching, everyone is getting ready to enjoy the show. For some extra glamour on the night, the contest’s partner Baileys has announced LGBTQ+ icon and 2014 Eurovision winner Conchita Wurst as its Treat Ambassador, confirming the news in a statement on April 17.

Excited about the collaboration, the Austrian performer said: “The Eurovision Song Contest just got a little bit more deliciously glamourous, and I am delighted to be the Baileys Treat Ambassador for this year’s celebration! It’s going to be an indulgently extravagant event this year and with Baileys, we’ve whipped up some treating inspiration to suit every type of Eurovision Song Contest get together this May.”

The drag queen, also known as Thomas Neuwirth, first appeared as Conchita Wurst in 2011, gaining international attention in 2014 when she won the beloved competition with her entry ‘Rise Like a Phoenix’. Since then, the star has released three albums, hosted several TV shows and continued to advocate for LGBTQ+ rights. 

Collaborating with Baileys, the bearded diva will create delicious inspirations and recipes leading up to the event, so everyone can have their own Baileys treat while enjoying the show. 

On the day, the performer will be on site whipping up some delicious delicacies with the contestants at the Baileys Treat Bar.

Jennifer English, Global Brand Director for Baileys, is enthusiastic about the partnership: “We are so proud to work with Conchita Wurst as the Baileys Treat Ambassador for the Eurovision Song Contest this year, a truly delicious and glamorous combination! Treats are for everyone, no matter your sexuality, ethnicity, ability or gender, and with our fabulous Baileys Treat Ambassador, we look forward to serving up some incredible treats for everyone to enjoy for this year’s Eurovision Song Contest.”


Baileys, launched in 1974 in Ireland, is credited with providing delectable moments at the event on-site at the Liverpool Arena, as well as at Eurovision parties around the world, as millions of people are ‘United By Music’ for this incredible occasion. So enjoy the world’s largest live music event on May 13, and remember to drink responsibly.

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