HSE campaign promoting U=U message launches nationwide

The campaign aims to raise awareness that HIV treatment is effective in keeping people healthy, and in preventing onward transmission.

HSE campaign promoting U=U message launches nationwide

The HSE SHCPP in consultation with community groups and sexual health NGO organisations has today, January 27, launched a new campaign to address HIV-related stigma.

HIV-related stigma can happen when misconceptions about HIV lead to negative attitudes towards people living with HIV or misunderstandings about what it means to receive a HIV diagnosis. HIV-related stigma can affect the mental wellbeing of people who are living with HIV. Fear of being discriminated against or judged negatively can prevent people living with HIV from disclosing their HIV status or accessing treatment. HIV-related stigma can also deter people who may have been exposed to HIV from testing because they fear getting a positive result.

HSE campaign promoting U=U message launches nationwide

HIV infection is manageable. Effective treatment allows people living with HIV to remain healthy and can restore health in those who have become unwell with HIV infection. Furthermore, effective HIV treatment also prevents HIV from being passed on to others.

It is very important that these messages are communicated widely to ensure that people living with HIV know that they can live long and healthy lives and do not have to worry about passing on HIV to others. It is also very important that the public are aware of the progress that has been made in HIV treatment in relation to preventing sexual transmission and to encourage people who may have been exposed to HIV not to be concerned about having an HIV test.

Campaign posters with the tagline: “Effective treatment means you can’t pass HIV onto partners”, will appear in public transport, social venues and college locations across the country, as well as on digital platforms. The campaign also references the global U=U campaign (undetectable equals untransmittable).

Funding for the HSE campaign was provided by the Department of Health as part of the HIV Fast Track Cities Initiative.

Dr Fiona Lyons, Consultant Physician at the GUIDE clinic, said: “It is important that people have access to early testing and treatment for HIV. Effective treatment prevents HIV-associated illness for those living with HIV and reduces the level of virus in the body to an undetectable level, so that HIV cannot be transmitted to sexual partners.”

Maeve O’Brien, Interim Lead for Sexual Health and Crisis Pregnancy, said: “There is still a lack of understanding around HIV and what it means to live with HIV today and it’s important to address this. This public awareness campaign will improve people’s understanding of HIV and highlight the importance of early testing and treatment for HIV.”

For more information on HIV transmission, testing and treatment please visit www.sexualwellbeing.ie/HIV. The campaign can be found at https://twitter.com/_respectprotect

© 2020 GCN (Gay Community News). All rights reserved.

Support GCN

GCN has been a vital, free-of-charge information service for Ireland’s LGBT+ community since 1988.

During this global COVID pandemic, we like many other organisations have been impacted greatly in the way we can do business and produce. This means a temporary pause to our print publication and live events and so now more than ever we need your help to continue providing this community resource digitally.

GCN is a registered charity with a not-for-profit business model and we need your support. If you value having an independent LGBT+ media in Ireland, you can help from as little as €1.99 per month. Support Ireland’s free, independent LGBT+ media.

0 comments. Please sign in to comment.