The marriage of two heterosexual male rugby fans as part of a radio competition to win tickets to the Rugby World Cup has angered marriage equality advocates.

New Zealand student Travis McIntosh and teacher Matt McCormick (above, left) were married in Auckland on Friday, with proceedings live-streamed by Edge radio station, reports The Guardian. 60 guests gathered to witness the ceremony which was presided over by ‘Crowd Goes Wild’ television presenter James McOnie.

However, LGBT rights organisations and marriage equality advocates have condemned the competition as “trivialising” same-sex marriage.

“The point of this competition is that men marrying each other is still something they think is worth having a laugh at,” said Legalise Love Aotearoa Wellington co-chairman, Joseph Habgood.

“Maybe on the day that statistics around mental health for LGBTI (Lesbian Gay Bisexual Transgender and Intersex) people are better, when high schools are safe places for LGBTI youth, we can look back on all this and laugh.

“But competitions like this don’t bring that day any closer.”

McIntosh told reporters that it wasn’t his intention to mock the institution of marriage.

“We are not here to insult anyone. We are here to do our own thing and travel our own path,” he told the New Zealand Herald.

“It’s just seeing how far two good mates would go to win a trip to the Rugby World Cup.”