TripAdvisor shades Straight Pride with cease and desist letter referencing LGBT+ anthems

TripAdvisor joins Netflix as one of the many companies Straight Pride claimed to be "in negotiations" with about sponsorship.

TripAdvisor logo in front of rainbow flag carried by crowd

TripAdvisor has sent Straight Pride a cease and desist letter after they claimed they were in negotiations about sponsorship for the event. Straight Pride in the US is organised by the entity ‘Super Happy Fun America’ and claims to celebrate the “oppressed majority” of straight Americans.

The letter which is legally fabulous references Madonna, George Michael, Cher and Robyn among others in the letter asking Straight Pride to remove TripAdvisor’s name and logo from their website and all imagery associated with the event.

“There is nothing Vogue or acceptable about making false claims about others merely to support your own cause. If I Could Turn Back Time, I would tell you not to use our name in the first place.”

TripAdvisor uses old school references from Sylvester all the way up to Taylor Swift. “You Make Me Feel (Mighty Real) disappointment that you thought this might be an acceptable way to do business.

“TripAdvisor is not “in negotiations” with your organisation for sponsorship of its “Straight Pride Parade.” Similarly, we have not authorised you to use our name or logo in anyway. You Need To Calm Down.”

Netflix was another tech giant that the organisers claimed was in negotiations for sponsorship. However, the streaming-service called the inclusion of their logo as “deceptive misinformation” that was “gross and deeply hurtful.”

Although the Straight Pride Parade was approved by city officials in Boston, it is noteworthy that companies are not allowing the use of their logos and brands to give the organisers credibility or legitimacy. 

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Far-right political commentator Milo Yiannopoulos has been named as the parade’s grand marshal.

The President of Super Happy Fun America, John Hugo has not responded publicly to TripAdvisor’s letter.

TripAdvisor received a perfect 100 score in the Human Rights Campaign Foundation’s Corporate Equality Index. The index assigns companies a grade based on their LGBT+ policies and practices. 

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