An inspiring pro-LGBT message was unveiled during Coldplay’s Super Bowl 50 performance last night, and some commentators are not happy about it.

Beyoncé wasn’t the only act who got political at yesterdays Super Bowl halftime show – during Coldplay’s headline set, the 70,000 spectators held up placards that made a colourful tribute to what was a monumental year for gay rights in the United States, after same-sex marriage was legalised in all 50 states.

The major sports event, which is viewed by over 100 million people worldwide, was called the “gayest” yet – we assume Lady Gaga singing the national anthem had something to do with the label also.

Best Super Bowl performance, thank you Coldplay for showcasing that Love wins pic.twitter.com/NHXLlB3YU9

— Buddy Project (@ProjectBuddy) February 8, 2016

The message was fitting, considering the game took place in Levi’s Stadium in San Francisco – home of gay political activist, Harvey Milk. While many people applauded the pro-gay message – some viewers were not too happy.

Why was the halftime show a political message for black lives matter and gay pride?

— Blake Simoneaux (@The_Rajun_Cajun) February 8, 2016

Soooo we’re gonna overlook the fact that the Super Bowl halftime performance sent out a CLEAR homosexuality message ????

— God’s Princess (@iMamazing_RENEE) February 8, 2016

They are seriously promoting homosexuality smh. Super Bowl halftime is dead

— Siciid Shire (@siciidshiire_) February 8, 2016

Can’t be 2016 without including some homosexuality in the halftime show

— Joseph Caldararo (@jcaldararo4) February 8, 2016

“the gays are ruining the super bowl” its funny how my two gay brothers could care less about the super bowl but….yes….they’ve ruined it

— hey savannah (@pizzapopniall) February 8, 2016

It’s the super bowl not a gay rights parade

— SCOTT HANSEN (@scotthansen33) February 8, 2016

Luckily, the positive comments far outweighed the negative – with LGBT rights advocates calling it “a combination of local pride” and “the simple reminder of the country’s progress on LGBTQ acceptance.”

And as one Twitter user pointed out…

“I thought the Super Bowl was about football not gay pride” no it’s about muscled men in jockstraps and tights humping & fighting for a ball

— Common Gay Boy (@CGBPosts) February 8, 2016