Ms Rachel has long been a household name for anyone caring for or educating infants. With 18.7 million subscribers on YouTube, her entertaining videos teach children topics like first words, songs, numbers, and colours. Ms Rachel herself holds two master’s degrees in education, and with a team of developmental experts, educators, and entertainers helping to put together the channel’s content, it’s no wonder she’s become so popular for parents, caregivers, teachers, and little ones. 

Her work in the sphere of children’s education has led her to become an advocate for children’s rights, championing a number of causes around the globe, including universal childcare, which she recently spoke about with Mayor Zohran Mamdani while the pair visited a school in NYC to sing and read with students.

While her YouTube channel is specifically for children’s educational content, her social media is more aimed at parents and caregivers. Here is where she frequently uses her platform to engage in social activism. She is also an ambassador for the NGO Save the Children. 

With 4.8 million Instagram followers, her bio gives a sense of her wholesome nature, reading: “I see every child as equal and wonderful”. However, with her steadfast advocacy has come severe backlash, particularly from right-wing groups and conservative media outlets in the United States. 

Ms Rachel has always been a huge ally to the LGBTQ+ community, facing severe criticism from right-wing groups for her celebration of Pride and frequent collaborations with queer artists, such as her video with non-binary musician Jules Hoffman. This video, released in 2023, prompted some calls for a ‘Ms Rachel boycott’ from conservative viewers online. 

In December 2025, Ms Rachel posted a graphic to her Instagram reminding followers that all are welcome in her classroom. “People who are trans, gay, nonbinary,” the graphic read. “People who are Somali, people who are any religion – Muslim, Jewish, Christian or not religious, people who use food stamps, democrats, republicans, people who are undocumented, people who hate me”.  

As well as her queer advocacy, the educator uses her platform to condemn the genocide in Palestine, and uplift the voices of those in Palestine, Sudan, and the Congo. Ms Rachel posts daily content, consistently amplifying the stories of children in conflict zones and supporting organisations providing aid. In May 2025, she posted a series of videos with the Palestine Children’s Relief Fund, where she shared the story of young Rahaf from Gaza, a double amputee who lost her legs in an air strike. 

Ms Rachel has raised more than 1 million dollars for organisations supporting children in conflict zones, a cause she is undeniably passionate about. At the 2025 Glamour Women of the Year Awards, she took to the red carpet in a dress embroidered with art from children in Gaza. The activist brought with her pictures of the children whose artwork was featured, which she held up for her red carpet photoshoot.  

The educator has also started a Netflix show, which was the 7th most-watched on the platform in the first half of 2025. With her signature dungarees and commitment to uplifting marginalised voices, we hope Ms Rachel continues to garner the success she deserves.