Fast food giant Burger King have launched a specially packaged LGBT themed burger.

The Be Your Way campaign was introduced exclusively at a Burger King in San Francisco, where a limited edition “Proud Whopper” (a play on the fast food restaurants “Whopper”) was added to the menu. The restaurant, which was on the San Fran Pride parade route, served up burgers in special rainbow packaging with the slogan “We Are All The Same Inside.”

“We are always looking to engage our guests on a local level and be part of regionally relevant events,” said Kelly Gomez, Director of West Coast Field Marketing, Burger King West Division. “It was a natural fit to be involved and celebrate by giving something back to the community.”

All proceeds from the sales of the burger will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT students.